The project featured a robust public engagement process that entailed various public meetings, stakeholder focus group meetings, a public opinion survey, a charrette workshop, and multiple plan presentations to solicit public input. In addition to addressing topics such as place types and development, mobility, natural and cultural resources, housing, and utilities, the plan placed a major emphasis on economic development and fiscal issues, including a strategy to diversify its revenue base. Also, strategies were created to enhance the effectiveness of its Main Street program for Downtown revitalization.