Muscle Shoals National Heritage Area Management Plan
The Muscle Shoals National Heritage Area encompasses six counties in the northwest corner of Alabama. In accordance with the federal legislation creating the MSNHA, the three key themes for interpretation include the Tennessee River, Native American Heritage, and Music.
The Walker Collaborative (TWC) was hired by the University of North Alabama, the Heritage Area’s local coordinating entity in partnership with the National Park Service.
The objective was to lead a team of consultants in the creation of the federally-mandated Management Plan. The project required an extensive public participation process, particularly with respect to satisfying the requirements of the National Environmental Policy Act (NEPA). Key components of the plan included an inventory and assessment of cultural resources, an interpretive plan, a tourism strategy, a business plan, and a financial feasibility plan. The final Plan was approved in June 2014.